News & Press
October 26, 2021

iTRAK® chose this event to publicly launch its Livestock Retinal Scanning technology at Australia’s biggest and best cattle industry event, there was no better place to show off this new and exciting technology for the first time.

Located at the MLA site, iTRAK® was in the prime location to show the industry what the future of livestock identification and traceability looks like. Over the six days of BA21 iTRAK® staff, Stewart McConachy and Simon Winter, spoke to thousands of people interested to understand more about what the future has in store.

iTRAK®- Managing Director – Stewart McConachy said, Beef Australia was an excellent opportunity to showcase our Livestock Retinal Scanning solution and talk to those who will be using it in the future. It was great to hear about the challenges cattle producers are currently facing and get feedback on issues we need to consider as we develop the iTRAK® System.”

In addition to talking to producers, Simon introduced the iTRAK® Livestock Retinal Scanning solution at the - Tech Yard Talks

There was strong media interest, with stories appearing in the QLD Country Life, WIN News and we even made it onto Kerry Lonergan’s - The Weekly Grill’ - Podcast.