WHAT WE DO?

THE CHALLENGE

Australia leads the world in identification, traceability and biosecurity, but current systems rely on:       
* Old technology, including externally applied tags that can fall out, be removed or fail.
* Manual data recording is needed.
* Old databases – limited access, and not user-friendly or fit-for-purpose.
* Paper trails to determine movement history.
* Same time, and cost per head, regardless of end use, level of risk or value of animal.

THE DEMAND

There are over 25 million cattle, 68 million sheep, 5 million pigs and 3 million goats in Australia that are required by law to be identified and movements recorded. Industry continues to seek out better and more cost-effective systems to meet this need.

Globally, the demand for identification and traceability of livestock is rapidly increasing to deliver biosecurity, market access, consumer requirements and stop stock theft.

THE OPPORTUNITY

iTRAK® is developing the ‘next generation’ system for livestock identification and traceability using retinal scanning. iTRAK® holds a global license for the Clearview 2® retinal scanning technology, which is patented by Optibrand LLC.
The system is being built on 4 ‘pillars’
1.     Accessing the most fit-for-purpose technologies, Optibrand is a world leader in retinal scanning technology
2.     Building software that meets user needs. Our team has a proven track record in identification and traceability, having worked on world’s best systems like NLIS, eNVD and other proprietary systems.
3.     Building hardware suitable for the operating environment. We have many years experience with working in the harsh environment of livestock yards. Our equipment is designed and manufactured to work in this environment day-in and day-out.
4.     Establishing the best team. Our team has strong roots in agriculture, but includes people from other sectors that have the necessary skills and knowledge to deliver ‘best in class’ products.

THE BENEFITS

Applying this approach to the development of the ‘next generation’ in livestock identification and traceability will deliver to the livestock industries significant value in terms of:
* Addressing an issue of increasing concern to the livestock industries.
* 'Future-proofing’ the industries against the challenges that are, or will be, facing them.
* An easy to use and cost-effective identification and traceability solution.
* A system that relies on an animal’s biometrics, therefore being truly tamper-proof, eliminating the risk of identity fraud and verifying ownership.
* Reducing the reliance on externally applied processes or devices, such as ear marks, brands, ear tags, electronic ear tags,rumen boluses. All of which can be defaced, removed or lost.
* Giving certainty to any claims or verification regarding meat or livestock.
* Underpinning any assurance through the supply chain regarding meat and livestock.
*Providing genuine whole-of-life traceability to individual animals.  

'No Tag - No Worries'