WHAT WE DO?

THE CHALLENGE

Australia leads the world in identification, traceability and biosecurity, but current systems rely on:       
* Old technology, including externally applied tags that can fall out, be removed or fail.
* Manual data recording is needed.
* Old databases – limited access, and not user-friendly or fit-for-purpose.
* Paper trails to determine movement history.
* Same time, and cost per head, regardless of end use, level of risk or value of animal.

THE DEMAND

There are over 25 million cattle, 68 million sheep, 5 million pigs and 3 million goats in Australia that are required by law to be identified and movements recorded. Industry continues to seek out better and more cost-effective systems to meet this need.

Globally, the demand for identification and traceability of livestock is rapidly increasing to deliver biosecurity, market access, consumer requirements and stop stock theft.

THE OPPORTUNITY

iTRAK®ID
‘The next generation of livestock traceability is coming soon’
iTRAKassets
are developing for iTRAK®, the ‘next generation’ livestock identification and traceability system using Retinal scanning to create a tamper-proof livestock identifier then synchronising with Facial Recognition to deliver livestock identification at a commercial speed from a distance of 3-5 metres plus as a bonus deliver the age, heart rate and temperature of animals.

THE BENEFITS

iTRAK®ID technology will deliver to the livestock supply chain significant value in terms of:
* Addressing an issue of increasing concern to the livestock supply chain.
* 'Future-proofing’ the industries against the challenges that are, or will be, facing them.
* An easy to use and cost-effective identification and traceability solution.
* A system that relies on an animal’s biometrics, therefore being truly tamper-proof, eliminating the risk of identity fraud and verifying ownership.
* Reducing the reliance on externally applied processes or devices, such as ear-marks, brands, ear tags, electronic ear tags,rumen boluses. All of which can be defaced, removed or lost.
* Giving certainty to any claims or verification regarding meat or livestock.
* Underpinning any assurance through the supply chain regarding meat and livestock.
*Providing genuine whole-of-life traceability to individual animals.