ABOUT US - OUR HISTORY & OUR PEOPLE
iTRAK® is built on over 120 years of combined experience in agricultural production, marketing, and research, as well as veterinary science.
This includes many years’ experiences in livestock identification and traceability, having worked on the development of programs like NLIS, eNVD, microchipping animals, Traceability and Biosecurity.
This wealth of combined experience is focused on:
‘Securing the traceability & biosecurity for the Food & Fibre supply chains globally’.
iTRAK® is a joint venture of iTRAKassets Pty Ltd – a company focused on traceability design using AG-Tech to monitor & manage farming equipment & livestock and improve on-farm work health and safety – and Optibrand LLC – a US-based company that developed Retinal Scanning technology for use on humans & animals. This joint venture company combines expertise drawn on Australia’s world leading livestock identification experiences and the technological know-how of Retinal Scanning from the US.
iTRAK® is now synchronising Facial Recognition technology to create the unique iTRAK®ID solution which will be released in second quarter 2024.
The iTRAK Group of companies that are committed to delivering the Next Generation in livestock identification and Traceability globally.
THE TEAM
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Stewart McConachy
CO-FOUNDER & MANAGING DIRECTOR
Stewart is an innovator with multiple active ‘Patents’ that include: an Automotive Jack, Portable & Permanent Sheep and Cattle yards and the first ‘eNVD’ (electronic National Vendor Declaration) for Meat Livestock Australia and he has specialised in traceability for the food & fibre supply chains..
Stewart has forty plus years in Sales, Marketing, Management and Directorships of Private & Public companies plus a lifetime of involvement in Agriculture.
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Ralph Switzer
DIRECTOR
Optibrand LLc have appointed Ralph V Switzer as their representative on the board of iTRAK®.
He is a professor of finance in the College of Business at Colorado State University and has been an adjunct professor in the College of Veterinary Medicine and Biomedical Sciences at Colorado State University.
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Peter Lubcke
TECHNICAL MANAGER
Peter has worked on multiple R&D projects including working with 'Biometric Livestock Tags' where he had to design, build, and implement new solutions for a 'Live Export' project which monitored the health of livestock on export journeys - remotely.
Peter is leading the development of the 'Next Generation' retinal scanning hardware to handle the rugged treatment expected in scanning livestock retinas in the supply chain globally.
OUR PARTNERS
